Cat VR Project

Melbourne Zoo - Cat VR

In an age of ever-evolving technology, pet owners face a dilemma: how to keep their feline companions entertained indoors. Zoos Victoria saw an opportunity to tap into the fascination with virtual reality and use April Fool's Day to highlight the environmental risks associated with outdoor cats. Enter "Cat VR" — a clever campaign introducing the world's first and tiniest virtual reality experience designed exclusively for cats.

The concept played on the rising popularity of VR technology while also acknowledging the absurdity of fitting cats with miniature VR headsets.

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Melbourne zoo - cat vr

In an age of ever-evolving technology, pet owners face a dilemma: how to keep their feline companions entertained indoors. Zoos Victoria saw an opportunity to tap into the fascination with virtual reality and use April Fool's Day to highlight the environmental risks associated with outdoor cats. Enter "Cat VR" — a clever campaign introducing the world's first and tiniest virtual reality experience designed exclusively for cats.The concept played on the rising popularity of VR technology while also acknowledging the absurdity of fitting cats with miniature VR headsets.