Climate change is making our oceans more acidic, with coastal areas bearing the brunt of the impact. It’s killing reefs and threatening entire ecosystems. SmartWax is a surf wax formula designed to reverse this acidification. Every surfer who uses it can neutralise up to 1.3 cubic metres of water. With over 35 million active surfers worldwide, that’s enough to rebalance the equivalent of more than one million swimming pools of acidic water each year. To launch it, special samples were created in the shape of President Donald Trump, one of the world’s most infamous climate change deniers. This new wax formula gave the global surfing community the chance to be part of the solution.